Svetlana Moursy re-established the work of the press service of the Russian Animated Film Association (RAFA). Within the framework of the project, the distribution of press materials to the central and regional media was debugged, a pool of loyal media representatives was formed, and the coverage of key events of the organization in the media. The coverage of the corporate website traffic was also increased by more than 1.5 times, the coverage of the audience of corporate social networks by more than 1.5 times (on organic traffic).