2019 – present, 2021 – Founder, editor-in-chief and CEO of NewsPremieres.ru and NewsPremieres.com. During the pandemic, the sites managed not only to survive, but also to develop new partners, and increase traffic by 7 times. In January 2021, the English version of the portal NewsPremieres.com was relaunched. NewsPremieres.ru is read by Russian-speaking visitors from 68 countries (Statistics from September, 2021).
2021 – Head of PR of the Malish TV channel (Toonz Entertainment Russia LLC). Creation of a pool of permanent partners, a pool of loyal media representatives, design and launch “from scratch” to “turnkey” information duplex of the channel Malishtv.ru and Malishtv.com. Selection and translation of content for the channel’s daily news about the Russian animation market and licensed goods.
2020 – Head of PR at Russian Animated Film Association. Information coverage of the activities of the Association and its’ members in Russia and worldwide. Setting up a newsletter “from scratch” on the basis of Russian and foreign media and partners. Creation of online clipping for publications. PR&GR. SMM, statistics and analytics on social networks. Creation ‘from scratch’ and maintaining a corporate Instagram account. Administration of the corporate site. Reconstruction of the English version of the site. Managing online events. Accreditation of foreign partners for pitching of Russian companies at the MIFA film market at the 60th anniversary festival in Annecy. Informational support for the project “Children about the Important: Stories in Comics”. Holding an exhibition within the framework of the “Chocolate Festival” of the “Red October” factory in Krylatskoye (over 34 000 visitors for 2 days).
2017-2020 – ROSKINO – market monitoring, market intelligence and SMM. Collecting news from leading film companies and in open sources, writing posts in Russian and English, selecting visual content, editing trailers in Instagram format.
2018-2019 – Moscow State Symphony Orchestra conducted by maestro Pavel Kogan – Brand-management & SMM. Announcing orchestra events in the media, creating content for SMM, posting on social networks.
2017-2019 – United territories of Lianozovsky Park. Promo& PR &GR&SMM. Announcing events in all 6 territories – more than 500 in total. Site maintenance and SEO, increase in incoming traffic 3 times compared to the original. Maintenance of social networks. Shooting photo content. Organization of photo exhibitions in the parks “Lianozovsky” and “Goncharovsky” ‘on a turnkey’ basis (search for contractors, selection of content, conclusion of contracts, control of installation and dismantling, announcement). Organization of commercial filming in 6 territories on a turnkey basis (search for location managers, selection of locations, conclusion of contracts, work on the site for the logistics of a film crew, internal approvals).
2016 – 2017 – Moscow State Symphony Orchestra conducted by maestro Pavel Kogan. PR&GR&SMM. PR and advertising support for all events of the orchestra of the 2016/2017 season (more than 40).Creation of a pool of information support, loyal journalists and partners. Weekly newsletters. Announcement campaigns with information sponsors. Writing text materials (press releases, names of concert programs, posts for SMM, texts for flyers, programs, etc.). Translation and adaptation of materials from English, French, German, Italian and Spanish, rewriting. Media monitoring. Creation of presentations. Coordination of delivery of advertising materials with a designer, sales department, information partners. Maintenance of a corporate website (via HTML). Creation of content for SMM (texts and visual content) and contextual advertising together with the sales department. Analytics of website traffic and audience coverage of the orchestra’s Facebook page in conjunction with the sales department. Consultation of sales managers on the semantic core of the events and writing scripts for sales. Conducting correspondence in English with International partners. Writing official letters in Russian and English and interacting with the embassies of foreign states in Moscow. Reporting on publications about the orchestra for government agencies. PR campaigns: Concert dedicated to the 100th anniversary of Emil Gilels, Concert dedicated to the 100th anniversary of Veronika Dudarova, Official visit of the descendants of Johann Strauss-father to the traditional New Year’s concert of MSSO, Anniversary of the artistic director Pavel Kogan’s orchestra in the media in June 2017. Expanding the orchestra’s Facebook page subscriber base by creating interesting content.
2016 – A HORECA SMM-project of the oldest hotel on the territory of Russia – Happy Pushkin (St.Petersburg).
2015-2016 – A HORECA SMM-project: promotion, report photography of private business in elite confectionery and alcohol distribution
2014-2015 – Theater “At Nikitsky Gate” under the direction of Mark Rozovsky. SMM-promotion (more than 390 diverse posts for the theatrical season 2014-2015, an increase in the audience of social networks by 2 times). Interaction with active bloggers-fans of the theater. SMM campaigns for all events of the 31st and 32nd theatrical seasons.
2015 – Moscow Puppet Theater. SMM&SEO
2013-2014 – Theater of Alexey Rybnikov. PR & SMM & International Partnership manager.Planning and implementing advertising and PR campaigns for theater events in Moscow, in the regions and abroad. Preparation of promotional packages for tours in Russia and abroad. Media planning. Search for information support, document management with information sponsors. Delivery of repertoire listings, announcements in media. SMM promotion (from scratch), creation and maintenance of Alexey Rybnikov’s Youtube channel, creation and maintenance of Rybnikov’s personal accounts on Facebook and Twitter. Creation of the theater website www.rybnikovtheater.ru from scratch and SEO optimization. English-language document flow and correspondence with international partners of the theater. Interaction with government agencies. Casting management. Promo campaigns: Events dedicated to the 50th anniversary of the creative activity of Alexey Rybnikov, the rock opera “Juno” and “Avos” at the opera music festival in Miskolc (Hungary), the premiere of the rock opera “Joaquin Murieta” (2014), the premiere of the choreographic drama “Through the Eyes of the Clown” at the Moscow International House of Music (2014), the tour in the USA and Canada in 2013 and 2014.
2012 – 2013 Theater “School of Modern Play” Advertising, SMM-promotion, video-production and photography. Maintenance and delivery of the entire package of print, outdoor and metro advertising of the theater. Delivery of repertoire listings, announcements in print and online media. Maintainance theater accounts in social networks. Creation by our own creative and technical forces of photo content for the website, media and social networks and video content for the theater channel on Youtube, increasing the traffic of the channel by 2 times. Casting management. Promotional campaigns: All premieres and special projects of the theatrical season 2012-2013.
Tour of Schauspielhaus theater in Moscow. Tour of the theater “Credo” in Moscow.
2011 – Shena (label “Creative Media”). PR-campaign of the album ‘My Brave Face’ in Russia
2009-2012 – Folk Theater “Russian Song” – Head of PR
Development, planning and implementation of PR and advertising campaigns for theater events in Moscow, regions and abroad. Media planning, document management and reporting on advertising and PR campaigns. Development of information policy of the theater, creation of news occasions, creation of a pool of loyal media and permanent information partners. Expansion of partnerships of the theater in Russia and abroad. PR of the artistic director and theater artists in the media. Creation of advertising materials (outdoor advertising, brochures, commercial printing, printing for promotional packages). Writing text information, advertising and news materials. Newsletter through own media database, publication of announcements of theater events. Accreditation of media representatives, control over the publication of publications, creation of reporting press clipping. Creation of Russian and English-language promotional packages for the theater’s touractivities, project presentations, artists’ portfolios. Interaction with government agencies. Site maintenance. Creation of theater accounts in social networks from scratch and SMM promotion. Promotional campaigns: All events of the theater 2009-2012 (more than 80 events). Gig at Crocus City Hall dedicated to the 60th anniversary of Nadezhda Babkina. Fairy tale “The Firebird and New Year’s Starfall” 2010-2011 All-Russian festival “Songs of Russia” 2009-2012
2009 – Entreprise of Roman Viktyuk’s theater “Ferdinando” . Promo and PR
2009 – “Style Records” and Freestyle Records (‘Ministry of Sound’ in Russia) Promo and PR. Development of a strategy for the company’s promotional activities, positioning the company in the media market. Development and implementation of advertising and PR campaigns for projects, artists, search for information support, media planning, document management for direct advertising, reporting. Business communication with international partners. Development of the concept of advertising, PR, promotional materials. Writing press releases, trade releases, articles, corporate news bulletins, video texts, compilation interviews. Search for English-language materials on projects, rewriting. Negotiations on the rotation of radio singles and video clips on TV. Keeping reports on rotation. Planning, organization, control and participation of artists in press days and press conferences, autograph sessions, radio and television broadcasts, online conferences on the Internet. Translation at press conferences and press days. Development of sponsorship packages, proposals; conducting commercial projects, communication with budget projects. Negotiating with the management of commercial projects and developing campaigns for commercial projects. Commercial placement in the media.Updating and promoting the corporate website.
2008 – Recording company “Nikitin” and Warner Music International – promo and PR. Development of a strategy for the company’s promotional activities, positioning of the company in the media market, branding. Development and implementation of advertising and PR-campaigns for projects of Russian and international artists. Search for information support for projects, media planning, document management and reporting. Conducting marketing research on projects, market forecasts (in conjunction with the sales department). Development of the concept of advertising, PR, promotional materials. Writing press releases, trade releases, annotations, articles, news digests, texts for videos, scripts, interviews. Creation of the concept of projects, news stories. Search for materials on international projects, writing compilation articles, rewriting. TV and radio rotation of singles, keeping records of rotation. Planning, organization, control and participation of artists in press days and press conferences, autograph sessions, radio and television broadcasts, online conferences on the Internet. Organization and management of presentations, press conferences, concerts. Translation at press conferences and press days. Development of sponsorship packages, proposals; conducting commercial projects, communication with commercialprojects. Negotiating with the management of commercial projects and developing campaigns for commercial projects. Commercial placement in the media.Updating and promoting the corporate website. Creation and regular publication of a corporate news digest “Nikitin Digest” sent to the central Moscow media. Creation of the company’s information field not only in music, but also in business media, PR of the company’s management. PR-campaign of International artists, guests of “Disco-80s” ‘Avtoradio, Madonna’s concert in St. Petersburg, press days of James Blunt, Craig David and other artists’ albums released by Warner Music International.
2008 – studio “Soyuz”, labels “Dance Paradise” and Edel Records – Head of the promo department: promotion, advertising, PR. Album and compilation promo campaigns in Russia: Gigi d’Agostino – The Greastest Hits, Ian Gillan – Live in Anaheim, Scooter – Jumping all over the World, Chris de Burgh – Footsteps, Arash – Donya, Basshunter – Now you’re gone, Max Farenthide – Academy of Dance, Steve Morse & Dixi Dregs’ Live in Connecticut ‘, Honeyroot -” The Sun will come “, Nazareth -” The Newz “, Ian Paice – Ian Paice on the Drums, UB40 -” TwentyFour Seven “, Keith Emerson Band feat. Marc Bonilla -” Keith Emerson Band feat. Marc Bonilla “, Ice Cube -” Raw Footage “, DJ BoBo – ‘Ole Ole the Party”. Creation of the information field of the company in the media. Development and implementation of advertising and PR-campaigns for projects of the studio “Soyuz”, labels Edel Records and “Dance Paradise”, Russian and international artists. Interaction with the management of Russian and international artists. Reports on promotional campaigns for Russian and International CEO. Search for information support for projects. Media planning, document management for advertising campaigns (contracts, media plans, closing documents). TV and radio rotation of Russian and International singles, maintenance of rotation reports for Russian and International CEO. Creation of informational reasons. Planning press days, organizing press conferences, autograph sessions. Conducting press-conferences. Writing, translation, adaptation of press releases of Russian and international projects, news reports, trade releases, annotations, materials search, rewriting. Updating the corporate website.
2007 – present – “Groza Music” studio – Founder, CEO and producer. January 10, 2007 – official opening of the “Groza Music” studio
2005-2008 – rock-band “Groza” – Founder, artistic director, author, lead vocalist
2006-2007 – “Megaliner” record label – PR. Album and compilation promotions: Melanie C – “Beautiful Intentions”, Coolio – ‘The Return of the Gangsta “
2003-2008 – ‘Mashina Vremeni’ rock band – PR and advertising. Development and implementation of advertising and PR-campaigns for band. Search for information support. Media planning. Document management with commercial partners. Reporting to partners for advertising campaigns. Creation of a loyal pool of media representatives. Creation of informational reasons. Organization of press conferences, autograph sessions, press days. Writing press releases, news reports, trade releases, annotations. Maintaining press clipping, photo and video archives. Report photography. Updating corporate sites. Interaction with fan clubs of artists.
Promotional campaigns: 35th anniversary of ‘Mashina vremeni’ on the Red Square, all Moscow, Russian and international gigs of band, festivals, promotions dedicated to the release of albums, personal exhibitions of Andrei Makarevich&
2001-2003 – “Real Records” label, “Iceberg Music” and the “Real Music” program – PR. Creation of the information field of the company in the media, interaction with the media, partners, management of artists. Media planning of advertising campaigns (together with the head of the department) of releases and events. Development and implementation of PR-campaigns (more than 200), creation of the artist’s image and its introduction into the minds of media representatives, the creation of informational reasons. Organization of concerts, presentations, press conferences, autograph sessions, press days, filming of video clips, live TV and radio broadcasts. Writing press releases, news reports, trade releases, annotations, mailing to the media base. Maintainance a corporate website.
1999-2001 – “B-Funky Production” – PR and advertising, drafting contracts for compilations, promotional campaign of the albums. Creation of an information field for the band ‘Ruki Vverh’ and the production center in the media. Personal PR. Development and implementation of advertising and PR campaigns, media planning. Television and radio air. Creation of informational reasons. Negotiations with International partners and English-language document flow. Organization of press days, press conferences, autograph sessions, filming. Writing press releases, news, texts for videos. Report photo and video filming.Maintenance of corporate sites.
1999-2001 – “Vash Dosug” (‘Entertainment’ weekly) – music columnist and special correspondent. Creation of a weekly music review in the magazine. Writing music reviews, reports, articles, news.
1997-1998 – advertising agency “Samik-TV” – advertising, search for partners
1996 – underground club “TRUM”, party organizer, DJ
1994-1995 – UFORIA PARTIES Sound System (Organization and promotion of parties at Moscow night clubs. Co-founder, creative director, DJ)